I’m a marketing leader with 10+ years of experience in the NBA and WNBA, specializing in brand development, creative strategy, and cross-functional collaboration.

I played a key role in launching the Golden State Valkyries, working on a small task force team responsible for developing the team name, brand identity, marketing strategy, social media presence, and holistic brand storytelling.

My expertise includes leading creative and project management teams, developing executional creative briefs for campaigns and productions, and partnering closely with senior leadership to support revenue-driving initiatives across ticket sales, merchandise, corporate partnerships, and brand strategy.

I’m passionate about building brands with intention and creating work that’s both strategically sound and culturally resonant.